During the first six months, your agency should get the business details right, improve your profile and website, and help you track the calls that turn into estimates. No agency can promise a ranking, an AI recommendation, or a set number of booked installations by a particular date.
The framework below explains how to think about the work and decisions. The exact sequence depends on the audit, access, approved scope, and material you can supply. It is not a promise that every business reaches the same result on the same date.
Before onboarding: confirm fit and territory
Start with the services your crew performs, practical coverage, capacity, and the projects you want more of. Identify work you do not accept. Discuss whether the business needs installation inquiries, designer relationships, builder bids, or a clearer mix.
Confirm the metro boundary before signing. More Tile Jobs works with one active tile contractor per agreed metro. A market page is not a reservation, and a service area list does not expand exclusivity.
Review the current package and initial commitment:
Ask questions about ownership, approvals, responsibilities, and reporting before work begins. Read how to choose a marketing partner if you are comparing providers.
The opening weeks: gather access and establish the baseline
Arrange appropriate management access while retaining ownership of your accounts. Confirm business name, phone, website, hours, services, and actual service coverage.
Gather real project photos with permission, installation scope descriptions, and any relevant customer feedback that can be used appropriately. Avoid sharing private customer information unnecessarily.
Record the starting point using available data. Note the period, source, and limitations. If no reliable historical inquiry data exists, say so. Do not fabricate a before figure to make a later report look better.
The first month: put the foundations in place
Our published process targets building and fixing the core profile, pages, and review foundations in the first 30 days. Access, approvals, and supplied material affect what can be completed; blockers should be visible rather than quietly ignored.
Prioritize factual corrections, service explanations, project evidence, contact paths, and tracking. A page should answer an actual customer question rather than repeat a city name.
For Google and AI discovery, readable text and accessible pages matter. Structured data should match visible facts. Search crawler access must be considered separately from model training permissions.
Months two and three: improve the connected presence
Review what customers see across the website, business profile, and relevant listings. Keep facts consistent and remove outdated claims.
Build useful service answers and genuine project descriptions around the priority work. Establish a routine for requesting honest customer reviews without incentives or selective filtering.
Check whether inquiries reach the business and whether the response process works. A stronger search presence does not help if calls go unanswered or estimate requests lose their project details.
Months four and five: use the inquiry evidence
Review sources, service types, project locations, and suitability. Look for repeated questions the website should answer more clearly. Do not rewrite the entire strategy because of a single call or a brief ranking fluctuation.
Distinguish visibility from business outcomes. An impression is not a visit; a visit is not a qualified inquiry; an estimate is not booked work.
For AI search, keep dated samples with the exact question and context. Compare observed citations with identifiable referral visits where available. Missing referral data is not permission to invent attribution.
Month six: review the commitment against the record
Review completed work, unresolved dependencies, costs, inquiries, estimates, and known booked outcomes. Compare consistent periods and recognize when jobs book after the initial inquiry month.
Use your actual gross profit and direct costs to evaluate economics. A traffic increase or a large invoice alone does not answer whether the marketing is profitable.
Discuss what to continue, change, or stop. The current package has a six month initial term, then continues month to month. The written agreement controls operational details and any required notice.
What the owner needs to contribute
- Accurate service and coverage decisions.
- Timely access and content approvals.
- Genuine photos and permission to use them.
- A consistent response to calls and estimate requests.
- Feedback on qualification, estimates, and booked work.
An agency can improve discovery and communication. It cannot accurately report your close rate or project profitability if those outcomes are never recorded.
Questions about timing
Will I rank first by month six?
No ranking or AI placement is guaranteed. The review should focus on the work completed and the business evidence, not a promise the agency cannot control.
What if I have no project photos ready?
Use accurate service information first and make a realistic plan to capture genuine work with permission. Do not substitute invented installations as portfolio evidence.
What if my crew gets too busy?
Tell the marketing partner. Update capacity, response expectations, and any paid activity that has separate approval. Attracting work you cannot assess or perform is not a useful outcome.
Check your metro or request your free audit to establish the actual starting point.
Sources and scope
Sources reviewed October 20, 2026. This is a delivery framework, not a forecast of rankings, inquiries, or revenue.